Siân Simpson is an award winning global businesswoman, community builder and Founder of Public Rally. She helps startups, government and venture capitalists bring thriving business communities to life. She also advises and invests in SaaS companies, and mentors female founders at Atto Accelerator. Siân worked for SaaStr for six years interviewing speakers backstage, garnering insights and knowledge for the SaaStr content flywheel. She also ran the Kiwi Landing Pad in San Francisco where she lived for five years and grew the community to 6,000 people. Siân was named as a finalist in the 2020 New Zealand Hi-Tech awards and received the New Zealand Global Women of Influence award in 2017.