The Magic Market: Selling SaaS via the global marketplace

Need to know
October 18, 2022

Microsoft's Hayley Horan explains why software marketplaces have become a key sales channel for SaaS companies in recent years. Leveraging the power of partnership in the global marketplace is a hugely valuable approach for Australian and Kiwi SaaS businesses hungry to scale to the world.

More kiwiSaaS News

In the Media
Apr 26, 2024

"We're not doing it for ourselves." Big tech names call on government funding to continue to support up-and-coming SaaS SMEs

NZ Herald (paywalled): Executives at Xero, Datacom, Gallagher (CEO Kahl Betham pictured) and many rising software firms call for public funding of kiwiSaaS to continue.
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In the Media
Apr 26, 2024

"We're not doing it for ourselves." Big tech names call on government funding to continue to support up-and-coming SaaS SMEs

NZ Herald (paywalled): Executives at Xero, Datacom, Gallagher (CEO Kahl Betham pictured) and many rising software firms call for public funding of kiwiSaaS to continue.
Read More
In the Media
Apr 26, 2024

IT sector seeks engagement with Govt on plans for the sector going forward

Newstalk ZB: Nick Whitehead, Serko Chief Marketing Officer, says the tech industry is seeking "engagement' not just to talk "funding" on what the Government’s plans are for the sector going forward.
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In the Media
Apr 26, 2024

IT sector seeks engagement with Govt on plans for the sector going forward

Newstalk ZB: Nick Whitehead, Serko Chief Marketing Officer, says the tech industry is seeking "engagement' not just to talk "funding" on what the Government’s plans are for the sector going forward.
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In the Media
Apr 25, 2024

Big tech names seek meeting with Minister Judith Collins as funding is set to expire

NZ Herald (paywalled): Some of New Zealand’s tech industry’s biggest names have sent a letter to Technology Minister Judith Collins - in the context of millions in public funding to boost the cloud software sector being about to expire.
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In the Media
Apr 25, 2024

Big tech names seek meeting with Minister Judith Collins as funding is set to expire

NZ Herald (paywalled): Some of New Zealand’s tech industry’s biggest names have sent a letter to Technology Minister Judith Collins - in the context of millions in public funding to boost the cloud software sector being about to expire.
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Group discussion at SaaS event